Wider Reach Beyond Your Local Area.
Targeted Marketing Campaigns That Convert
Marketing to consumers via the internet has many advantages for marketers.
Because its inexpensive, there is fierce competition for first page search engine results, but it can be done if you equip yourself with good SEO skills.
What is Digital Marketing?
“Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”Wikipedia
solve YOUR Marketing Problems using these Internet Marketing Techniques
Internet Marketing Examples to Help You Succeed…
Web Design & Development
Having a website to showcase your products or services, 24/7 and 365 days, is one of the most cost effective ways of internet marketing online..
You’ll need to develop and maintain this website yourself or use one of the many Internet Marketing companies that provide these services.
PPC (Pay Per Click)
PPC (Pay Per Click) is a form of Internet Marketing whereby advertisers pay for clicks. This is the quickest way to drive traffic to your offer but it comes at a cost.
Highly optimized PPC campaigns can be profitable because generally the cost of customer aquisition is much less than the business they generate.
It’s recommended to understand the PPC method before diving into it because it could cost you a lot of money without good returns.
SEO (Search Engine Optimisation)
Search Engine Optimisation (SEO) Although this method of driving traffic to your website takes time before your pages a ranked in popular search engines like Google, Bing or Yahoo, it is FREE.
Being is attractive to any business especially small business who may have a very small advertising budget.
It’s well worth you learining SEO skills or pay someone to help you have your website optimized as best as possible.
Organic traffic (Free) can really work wonders for your business longterm.
Content Creation eg Blog
Content Creation helps your business attract your target audience by providing content that they’re likely to be searching for on the public internet (world wide web)
When you create content be guided by the fact that when someone searches for answers on the internet, they’re drawn to sites that provide them with answers they’re seeking.
This is why search engines like Google or Bing return a number pages on the SERPS (Search Engine Results Pages) for the user to make a choice from.
If the user clicks your link and they find the information they’re looking for on your page, it builds trust which is necessary in almost all business transactions.
Email Marketing – AutoResponders provide automation.
Email Marketing is when you send email messages to your customers, prospects or subscribers who have consented to receiving relevant information from you.
The messages you send to your email list can promote your products or services by highlighting benefits that your audience can use to their benefit.
Initial messages should just give value to your audience as a way to build trust. This in turn will improve the CTA (Call To Action) for any offers that you send them in the future.
If you treat your email list as one of the most important business assets you have, you can expect to generate repeat business from the same audience as long as value flows both ways.
Social Media Marketing platforms such as Instagram, Youtube, Facebook
Social Media marketing involves choosing a topic or a niche that you want to promote by sharing information.
The most important thing is to give value to the visistors so that they may consider subscribing or following you, so they are notified when publish new posts.
The posts should provide value to your audience. For example publishing “How to Guides” or sharing your experience in a particular holiday destination.
Social Media marketing involves creating content for the spefic platform such as Facebook, Instagram, Youtube etc.
Regular posts keeps your brand in the minds of your followers or subscribers.
What is Email Marketing?
“Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or soliciting sales or donations.”Wikipedia