What is Internet Marketing?

Internet Marketing is marketing strategy that uses the opportunities offered by the internet to reach targeted audience online. This is much cheaper when compared to using traditional offline marketing methods. Because it’s not expensive, it offers small businesses the ability to reach more people to advertise their products and services. Internet Marketing is also referred to as emarketing, digital marketing, online marketing, or web marketing.

internet marketing advertising
internet-marketing-advertising

By choosing effective internet marketing platforms, small businesses, with small budgets, can get good return on investment (ROI). They can reach a wider audience using a well designed website thats SEO optimized to rank higher in search engines.

If visitors to your website are interested in what your site is offering, then they may also subscribe to your newsletter so they can be updated if any new content comes onstream.

With so much email spam it would be unwise to bombard your email list with more, unless you are offering real value. The idea is to build trust between your potential customers and your brand.

Internet-Marketing-Ladder
Internet marketing saves your small business money

Internet Marketing FAQ (Frequently Asked Questions)

What exactly does an internet marketer do?

An internet marketer creates content that targets specific niches. Successful internet marketers tend to provide real value to consumers of their content. This content can be in the form of web pages, videos, blog posts, podcasts, email or text messages. The online markerter’s can promote their own products or services OR they could be promoting affiliated products or services where they receive a commission if their link is used to make a purchase.

What are Internet marketing strategies?

Online Marketing Strategies include Website design (look and feel),  SEO (Search Engine Optimisation),  Search engine and web-directories submissions.  Anything that boosts visitor engagement in the brand promotion.

What is internet marketing chatbots?

Chatbots are Software Apps that mimic human conversations in text or speech form using artificial intelligence. Chatbots play an important role in digital marketing; helps in increasing traffic, better engagement with the user. There is no doubt that AI & Chatbots Are Shaping The Future Of Customer Service while at the sametime digital marketers are using website chatbots to automate visitor engagement.

Which is the best internet marketing strategy?

The number of people using social media is increasing all the time. This is a fact, so take advantage.

Use social media such as Facebook, Instagram etc
Start blogging today.
Understand SEO (search engine optimization).
Create video tutorials for Youtube.
Leverage influencers.
Create Podcasts.

How to learn Online marketing?

Self Paced learning
You can learn online marketing from Youtube videos, marketing blogs and putting the knowledge you have gained into practice by creating your own blog, podcast or video. It’s important to have some idea about your target audience so you can create content that relevant to that audience.
Learning from Experts
You can also choose to learn from experts, this will save you a lot of time by avoiding some mistakes. At the end of the course you get to be presented with a certificate to confirm the skills you will now have. This route will cost you much more money than the self paced route.

Why online marketing is important?

Online Marketing is important because your content is available to interested viewers 24hours a day not just the traditional 9 to 5 business hours. It allows people to learn more about your services or products. And if your content appears to answer the visitors’ questions then it could be the beginning of a long term relationship.

How online marketing works?

Online marketing also known as Digital marketing works by driving awareness of a company’s brand or products or services to potential customers. Content to the potential clients is made available via a digital channel that the target audience is likely to use. These digital platforms include Facebook, Instagram, Youtube videos, Pinterest, Websites, Blogs, Podcasts or email marketing.

Why online marketing for small business?

Small businesses can reach new customers if they use an effective online marketing strategy.

Internet Marketing Blogging
Blogging-internet-marketing

Internet Marketing Examples

Email Marketing – Internet Marketing Examples

Sending emails to existing and new customers. Contact subscribers on your list frequently with special offers of value (avoid spamming them). This can help you to inform your customers and foster good relationship for long term.

Marketing with a Fan Page.- Internet Marketing Examples

Create a fan page on Instagram, Twitter, LinkedIn, Facebook, Pinterest etc.

Google My Business – Internet Marketing Examples

Make your business available on Google Maps for Local Searches to get your brand seen.

Google Ads or Bing Ads – Internet Marketing Examples

Internet Marketing Adwords
Adwords-internet-marketing

Types of Internet Marketing

They are many different types of Internet Marketing methods being used today.  The proliferation and popularity of Social Media platforms such as Facebook, Instagram, Reddit, Youtube, has seen the rise of adverts being shown to users of these platforms.

  • Affiliate Marketing. (Take a look at free training course offered here)
  • SEO (Search Engine Optimization)
  • Content Marketing.
  • Facebook Marketing (Social Media).
  • YouTube Marketing (Social Media).
  • Instagram Marketing (Social Media).
  • Having an Affiliate Program – this way you recruit more marketers who only get paid when their traffic makes a purchase. (This has helped companies like Amazon to grow so big)

Internet Marketing Techniques

The best Internet Marketing Techniques are the ones where you can use free tools. However to get results, you’ll need to invest your time in acquiring the skills necessary to rank your content higher than your competition. You can imagine just how much almost every niche is competitive.

  • Video Ads campaigns on Youtube.
  • Video content creation (related to products or services you’re promoting and posting to YouTube)
  • Websites with landing pages that encourage visitor interaction.
  • Posting on Forums related to your niche and include links in your posts.
  • Create Webinars.
  • Create Podcasts.
  • Using some of the social media platforms like Facebook, Instagram, Pinterest

Related: Internet Marketing Resources